The Skinny Platform

Benefits for Collaborators

Establish Authority & Build IP
Not just another business book
Go from idea to a book in 90 days
Less than half the cost of comparable publishers
Breakthrough the noise with our marketing strategy

Dan Heuertz Author of Noisy Head

Hi, I’m Dan Heuertz (pronounced pirates with an H) I have defined my purpose as – Do Good Things with Good People and strive to do so each day. I am a serial entrepreneur who has launched

(7) companies that owned a total of 19 businesses including my 3rd party management and consulting business that oversaw an additional 78 businesses in 22 states. I have been a proud member of the Entrepreneurs Organization (EO) for 24 years and counting. 

Today I am the CEO of Hirize Inc. and run a successful EOS Practice in Chicago. Most importantly, I am a husband, father, son, brother, friend, and grandfather.

I realized over a decade ago that I am an entrepreneur who had something to share and I wanted to share it. It’s taken me years to figure out how to say it and now I’m tackling the greater challenge of figuring out how to be heard. My son, Ben, and I came up with the concept of the “unbook” which gave me the confidence to begin. This later evolved into The Skinny. This concept unlocked me and I went ahead and hired a ghostwriter, but that did not work for me. The materials I got back weren’t in my voice. This led me to develop the interview and writing process The Skinny Platform utilizes. Now, here we are.

Cary Chessick Author of Pitch Before Product​

Cary Chessick is the Founder and CEO of Cary is an Executive Coach with a focus on Sales, Marketing, and Execution. He has participated in, and overseen, over 10,000 one-on-one coaching sessions. 

Cary’s entrepreneurial journey began as President & CEO of He helped revolutionize the online advertising space and grow the business from a start-up to over 18,000 clients.

Cary has been honored as Ernst & Young’s Midwest Entrepreneur of the Year and was a finalist in the American Business Awards for Executive of the Year. He was inducted into the University of Illinois at Chicago’s Entrepreneurship Hall of Fame and was given the College of Business Honorary Alumnus Award from Northern Illinois University. was recognized as one of Chicago’s Top Workplaces and secured a spot on the Inc. 500|5000 list. Cary and his team won a Gold Stevie Award for the Most Viral Marketing Campaign of the Year for his innovative and philanthropic “Feed it Forward” initiative.

If you have any questions about the strategies in this book or if you want to contact Cary directly, please message him via email at

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