Why is the skinny needed for authors?
- Entrepreneurs are not writers. Our interviewing process allows for your book to get done without ever having to write a word.
- This is your book; it should be your words, ideas, concepts, and, most importantly, your voice.
- Entrepreneurs are busy. Our efficient process gets the book done in a timely manner with a low time commitment.
- Our biggest differentiator is getting you heard as an author. We are building our own audience and partnerships, so once your book is published, we will get it into the hands of entrepreneurs, executives, and managers.
- All of this works together to establish you as a thought leader or subject matter expert.
Why is the skinny needed for readers?
- Skinnies™ are a book entrepreneurs want and can be read in about 30 minutes.
- The Skinny™ is a story and framework in one. As you go through the experience share, the tools and steps of the framework are integrated at the appropriate points so you can work through the framework with all the right context and as the author intended.
- The Skinny is more than a book. You can find us on podcast platforms and listen to the interviews behind the Skinnies you read. This gives you more context and a deeper dive into the author and the material.
- Skinnies are accessible. We aim to make the Skinnies as accessible to everyone as possible. These are not $20 business books that we make money selling. We price Skinnies as low as possible and even provide them for free, when possible, because our main goal is to provide value for our authors and readers.
about us
What is the skinny
The Skinny™ is an evolution of the business book we all have a love-hate relationship with.
We removed everything that didn’t add value so we could deliver the most impact in the shortest amount of time. Skinny™ books are written to be read in approximately 30 minutes, so you can read them and work through the framework in a free morning or afternoon.
We do this while maintaining the author’s voice throughout the whole process. You won’t get all the filler and revised words most ghostwriters use. When reading a Skinny™, you will be reading the author’s words and ideas as they say and intend them to be read.
We were dissatisfied with traditional business books, which are the standard today, so we reinvented them. Skinnies™ are that reinvention.
5 Components of a Skinny Book
Brevity
Written to be read in under 30 minutes
Collaboration
We have a true partnership with our authors because 2
is better than 1
Experience Share
Vulnerable & Relatable Stories
Framework
Learn & Grow with our books
Be Heard
Breakthrough the noise as an author & thought leader
about
Our Story
For over a decade, Dan tried to wrap my head around how to write a traditional business book because he always felt he had something to say. He was stuck because he didn’t know how to say it. Every time he would go to begin writing, he hit a mental block he could not overcome.
Then life happened. Dan had a major health scare (that he is managing and doing well with now!), but this scare led him to revise my purpose statement from Do Good Things With Good People to Do More Good Things with Good People.
This concept of Do More lit a fire inside of him and led him to join Strategic Coach.
There, he was taught the concept of the 4 Cs Formula: Committing with Courage builds Capabilities and leads to Confidence. This led him to a crossroads where he either had to commit to figuring out how to write a book or move on from it. He decided to commit and hired a ghostwriter.
In this commitment, he came up with the concept of the Skinny Book simply to get him unstuck. This was not going to be just another business book with all the fluff, theories, and examples from other businesses. This was just going to be Dan sharing his experience and how he got through it, nothing more.
At the beginning of the ghostwriting process, he was incredibly excited, but as he got further into it, he realized they were writing the book they wanted to write and not the book he wanted to write. Worst of all, his voice was lost in the final product. He didn’t recognize it as his work.
This was the point at which The Skinny Platform was born. His son, Ben, and he decided to write it together. They began developing the interview process to lead to a book that includes all my words and concepts so the final product is in his voice. Most importantly, though, they would figure out how to be heard.
Now, we are working on this as a startup and looking for more entrepreneurs like Dan who need help being heard.
about
Mission Statement, Core Values, and Goals
Mission Statement:
Our mission is to be the place for entrepreneurs who have something to share and want to be heard.
Core Values:
The values of The Skinny Platform are the foundation for the Skinny Books themselves.
The 5 values are:
- Brevity - Books written to be read in 30+/- minutes
- Frameworks - Simple steps for readers to apply the learning from our Authors
- Frameworks - Simple steps for readers to apply the learning from our Authors
- Experience Share - Vulnerable, real, and relatable stories
- Be Heard - Our approach helps you to break through the noise as an author & thought leader
