Noisy Head by Dan Heuertz
Resources for Noisy Head
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Noisy Head is my authentic and vulnerable experience of going through a crisis and the loss of control and confidence that came with that chaotic time. Along with the experience share, there is the framework that I used to regain clarity and confidence. This framework showed me how to evaluate my inputs and capabilities to ultimately determine what my valuable resources are. This revelation gave me the power to easily say no to anything that is just noise or a distraction.
It doesn’t end there though as I take you another step further and give you a way to discover what you have mastered. This discovery reveals your core competency and ultimately is a skill that is valuable, rare, can’t be bought, you have a historic headstart, and also brings you joy.
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Pitch Before Product By Cary Chessick
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In this captivating leadership fable, readers are swept into the riveting journey of Sam, a former trial attorney whose revelations about persuasion propels help him as he leaves law behind and enters the world of entrepreneurship. As Sam navigates through various industries, facing numerous challenges that test his resolve, adaptability, and understanding of the business landscape, a profound transformation unfolds.
More than just a narrative, “Pitch Before Product” flips the conventional thinking around building a business on its head. The book masterfully follows Sam’s career adventures and condenses the lessons learned into three revolutionary strategies for growth, making it a veritable roadmap for scaling a company. Through Sam’s experiences, readers are introduced to the groundbreaking concepts of “Pitch Before Product,” “The Sales & Marketing Pendulum,” and “Stack Ranking Revenue” – the pillars upon which this book rests.
Pitch Before Product” emphasizes the paramount importance of storytelling and persuasion in the success of any venture, drawing from Sam’s formative lessons as a trial attorney, sharing specific details on how to build processes to close more deals faster. “The Sales & Marketing Pendulum” explores the dynamic equilibrium between sales and marketing, outlining a methodology to leverages sales data for marketing and marketing data for sales. This strategy helps drive more qualified leads and shortens the sales cycle. Finally, “Stack Ranking Revenue” presents a methodical approach to helping companies, leadership and teams of all sizes ensure the right people are working on the right action items in the right order, creating enormous efficiency in the organization.
Pitch Before Product Reviews
“Pitch Before Product is a game-changer for entrepreneurs. It emphasizes the importance of storytelling in business, a skill often overlooked but crucial for success.”
Brad Adams
Founder of Next Level CEO Advisors“The team and I read Pitch Before Product and changed the focus from educating our customers about us to how we could help them increase their sales in a compelling, captivating, and convincing way. This subtle change helped us get the results we’re looking for!”
Tor Solberg
President, Solberg Manufacturing, Inc“A refreshing take on entrepreneurship and how to scale a business. Do not start with the product or service, but start with the sales pitch. Start with the words and images that most resonate with your buyer and work backwards to make sure your product or service support your presentation. A common sense strategy for leveraging input from your customer to help grow your company.”
Gary Rabine
Founder and Executive Chairman, The Rabine Group, Podcaster of DitchDigger CEO“A “This book offers easy to read, practical strategies for companies of all sizes, from startups to established firms, aiming for efficient growth. Packed with valuable insights and actionable tactics, it’s a must-read for leaders in sales, marketing, and execution.”business. Do not start with the product or service, but start with the sales pitch. Start with the words and images that most resonate with your buyer and work backwards to make sure your product or service support your presentation. A common sense strategy for leveraging input from your customer to help grow your company.”
Ed Zeman
Chairman of Zeman Homes and Neighborhoods“An insightful read that turns traditional product development on its head. It’s about time we focus on the power of a pitch.”
Amancio Sampaio
Founder of Samhealth BR“In an era where ideas are the new currency, Pitch Before Product is essential reading. It shows that a great pitch can turn a good idea into a great one.”